ASOS INSIDERS
This year, I had the incredible honour of being selected as an ASOS Insider, a role that allows me to combine my love of fashion with content creation. Chosen for my unique personal style and ability to create engaging content on social media, I now have the opportunity to represent one of the biggest E-comm retailers.
As an ASOS Insider, my job is to promote the brand across Instagram and TikTok through carefully curated photos and videos that highlight the latest trends and must-have items.
Every week, I select from ASOS’s website to handpick about 10 products that I’m loving at the moment. These selections are shared on my socials as part of my “New In” series, where I highlight pieces that resonate with my personal style. This has become a favourite part of my role, as it allows me to stay on top of the latest trends and share my fashion insights.
In addition to the “New In” picks, I regularly post style pics or videos showcasing how I incorporate ASOS products into my daily wardrobe. Whether it's through a casual look with the perfect pair of jeans or a bold statement outfit for a night out, I love showing how ASOS can fit into any aspect of my life. This content not only reflects my personal style but also aims to inspire others to experiment with their own fashion choices.
One of the most exciting aspects of being an ASOS Insider is the opportunity to collaborate with other major brands. I’ve already had the chance to work with iconic names like Nike and Converse. As I continue this journey, I’m thrilled about the upcoming partnerships and projects that will further expand my role as an ASOS Insider.
COURTNEY’S CORNER
As part of our monthly internal newsletter, I have my own section called "Courtney's Corner," where I dive into the intersection of pop culture and fashion, all while tying it back to the world of ASOS. This space is my creative outlet, allowing me to explore trends, mood board ideas, and how they influence our work at ASOS. Here’s a glimpse into some of the topics I’ve covered in past editions.